Marketing Travel and Tourism products and services Essay Example

Marketing Travel and Tourism products and services Paper In this assignment I am going to write about factors that affecting the marketing by giving examples in travel and tourism organisations. Definition of marketing The definition of marketing is that the progression of planning and executing the beginning, pricing, promotion, and giving out of ideas of products, organisations, and events to create and maintain relationships that will satisfy individual and organizational objectives. These are the factors that affecting the travel and tourism industry:   Company ethos   Consumer protection   Standards of practice   Political   Economic   Social   Technological Company Ethos Company Ethos is one of the main factors that could affect the marketing of travel and tourism organisations including British Airways. All market actions in British Airways are being done by good enough for ethical and moral standards. It is important that the organisations should now respect the customers religion and background and they should not prejudice against them. An example for ethical and moral standards in British Airways is that they stopped their staff from wearing visible religion symbols. We will write a custom essay sample on Marketing Travel and Tourism products and services specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Travel and Tourism products and services specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Travel and Tourism products and services specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Company Ethos can also include environment as well. There are some companies that obtain the main beliefs of green tourism and they promote holidays that does not harm the local people in the destinations. It is important that companies show social responsibilities and ethical in all marketing actions. For example British Airways state that they will strive to improve its environmental and social performance and to contribute to a better quality life for everyone, now and for generations to come. They also state they will achieve this by setting clearly define objectives and targets addressing their environmental and social issues. There are legislations that will affect the marketing the travel and tourism industry which will stop the organisations doing what they want for example: airlines can not put their own prices they need to follow particular rules and legislations. As the company ethos is one of the biggest factors that affect the travel and tourism industry many organisation are trying their best in order to meet these factors. Virgin Atlantic is another airline industry that is aware of these factors. Virgin Atlantic has to follow what the government puts as taxation for the prices. It is also important that these two organisations should not mislead their passengers because this will give a bad company image to the both organisations. All these factors will affect the marketing of Virgin Atlantic and British Airways by providing customers the products within following their rights and proving them with a good customer service. Consumer protection It is always important that all travel and tourism organisation are following the rules and regulation when carrying out their marketing work. One of the regulations is The Customer Protection Act 1987. The Consumer Protection Act 1989 is an Act that forces the companies legal responsibilities for their customers. The aim of the Act is to offer procedures that a person who buy the damaged product can contact the person who is responsible of the product. The Consumer Protection Act also makes requirements regarding misleading price indications. An example Going Places had to pay over à ¯Ã‚ ¿Ã‚ ½6000 for misleading prices. This was because Going Places displayed at three of their branches in Leicestershire, holiday deals that were not available at the prices that they displayed. The Trades Description Act 1968: This act is to protest customers against false description either verbally or in writing that the organisations gives to the customers. All the organisation in travel and tourism sector should always gives the right description. For example Thomas Cook is one of the biggest tour operator in UK they always give the right description to their customers and make their marketing work better. The Data Protection Act (DPA) 1998: This is one of the most important legislation. The aim of this legislation is to protect the customers private informations that are being used by organisations. The Act also gives right to organisations to access information held about customers. For example: A tour operator like First Choice use database and keep all the information about their customers on the database. First choice stores all the information about their customers in secure databases at secure addresses to prevent unauthorised access. These consumer protection rules and regulations affect the marketing of the travel and tourism organisation because the protecting customers give a good company image and makes customers feel guaranteed. Customers feel comfortable and sure that their information will not be passed to other organisations and they have their rights. Following these rules and legislations will bring repeat business to the companies as well. Standards of practice It is not just rules and regulations that travel and tourism industry should follow there are also promotes voluntary code of practise, for example ABTA Code of Conduct that they need to follow. All members of the organisation need to follow the ABTAs Code of Conduct when running their business and also state what must be done when something goes wrong. One of the ABTA Code of Conduct is that ABTA members must not mislead their advertising and must include all fixed compulsory charges in their prices another code is when customer book with ABTA members they must give customers accurate information to help you choose the travel arrangements that are right for you. ABTA works with lot of company such as The Holiday Place, My travel, Charter Travel and many more all these companies need to follow the ABTAs Code of Conduct. The Advertising Authority Standards is setting guidelines for organisations before they promote their products. Their main aim is to make sure that all the advertisements are meeting the standards laid down in the advertising code. The code of Advertising Authority Standards is including prices of products, misleading, immaturity and Credulity. British Airways is one of the biggest airline company in UK and when they promote their products they need to follow the general rules of The Advertising Authority Standards. One of the rules that BA needs to follow is that their advertisements must not take advantage of immaturity or natural credulity of children. Standards of practice affect these organisations because customers are know that they are protected and if anything goes wrong they can get their money back when they buy the products of these organisations. This will bring repeat business to the organisations and the company will have a good public image. PEST factors Travel and Tourism industry is growing and in few years time it could end up as the biggest industry in the world. The companies within this sector needs to be aware of the external constrains when they run their business factors that comes outside of their direct control for example PEST which stands for Political, Economic, Social and Technological factors. Political Political factor is important in travel and tourism industry and it has a huge influence on the regulations of the travel and tourism organisations. Political factors cover regional development, legislation, law and regulations lastly deregulation of the industry. For example: deregulated companies like BA need systems that enable decisions to be made quickly open skies is an agreement which changes the regulatory landscapes a lot. Political factor are also including the tax policy, employment laws, environmental regulations, trade restriction and tariffs. As travel and tourism is one of the biggest industries in the world it has many political factors. Airlines are not allowed to allow passengers that do not hold a valid visa in to UK. Another political factor that effects the tour operators are that the package mush be sold or offered for sale and the package has to include minimum of two elements which are transportation, accommodation and another major tourist service accounting for a significant part of the package. Social Social factors are demographical trends, education, environmental awareness, life style changes etc. For example these days people live longer, people have different life styles and people are richer and have money to spend on holidays as people who is going to abroad for holidays has increased in UK. Also families travel to other destinations and stay. All these social factors are affecting the travel and tourism industry in many ways. Lot of travel agents such as Thomsons Holidays try to find new destinations to meet their customer social lifestyle. Thomson have lot of different types of holidays that is suitable for different types of people such as cruising holidays for senior citizens , ski holidays, gold holiday for couples etc. The social developments makes the travel and tourism companies to make their marketing bigger and have products that will meet their customers needs. Many tour operators including Thomas Cook try their best to have holidays that will meet their customer s needs for example they offer travel insurance, car hire and airport parking. Economical Economical factor is one of the most important factors in marketing and its also important for travel and tourism industry as well. Economic factors can include airline security taxes, interest rates, levels of unemployment, cost oil etc. All these economic factors affect the travel and tourism industry for example companies offer different budget holidays that suites every budget. My travel offers holidays starting from à ¯Ã‚ ¿Ã‚ ½121 to à ¯Ã‚ ¿Ã‚ ½579. Economical factors are very important and there are many factors that have a big influence in travel and tourism industry. Technological The changes on the technology have made a big influence in the developing Travel and Tourism industry for example faster and larger aircraft and better fuel efficiency. Tour operators have their own computer reservation system that makes booking easier. It is possible to book holidays or tickets through internet rather then visiting a travel agent or tour operator. Some of the airlines offer e-tickets which is when you book online without visiting an agent for example: you can only book your flights online for Ryanair. It is also possible to check in and passport checking online as well so it becoming more easy to travel by air easier and quicker. Technological factors bring competition within the companies as well. Many airlines such as British Airlines and Virgin Atlantic try to offer the best service in order to satisfy their customers. They use the best technological products and have the best for their passengers. British Airways now have internet access do their passengers can use internet which allow passengers to do their stuff online. Technology is not just use to improve their products and services all travel and tourism industry are using technology to promote their products. For example Virgin Atlantic promotes their products in their websites. All these PEST factors will have a very big affect on the travel and tourism organisations because by following these factors they will meet their customers needs which will bring the companies repeat business, good company image, better service etc. As the technology develops organisation having more products which will affect their marketing, economy is one of the biggest factors that affects the organisations this affect the marketing by providing the right price that suites different people. Social factors are affecting the travel and tourism organisations by making them to find different products that suites different socialised people.

The eNotes Blog 10 Websites for Students Seeking SummerInternships

10 Websites for Students Seeking SummerInternships There comes a time in every student’s academic career when internships become highly encouraged, perhaps even required. They’re a great way to learn about an industry, gain valuable work experience, and develop personal skills. In fact, studies show many Fortune-500 companies retain over 80% of their interns as entry-level hires. Summer is peak internship season, but don’t feel discouraged if you haven’t found anything yet. There’s still time to find an internship that’s right for you. Lets look at ten websites to help make the internship search a little less stressful- now and all year long! 1.  WayUp.com Designed for early career professionals, WayUp makes finding your internship match a breeze. After creating a profile, you can see pages of internship opportunities that have been specifically selected for you based on how well you match the employers’ qualifications. The filtered results ensure that your skill set fits the bill of your potential employer, so no more tirelessly scrolling through positions that require years of experience you may not currently possess. 2. Idealist.com If you’re interested in working in the nonprofit sector, this is the ideal (wink, wink) website. Idealist ensures that the opportunities presented are personalized based on your industry of interest and strongest skills. Not ready to commit to an internship? Check out their volunteer opportunities or their various urban social groups to get involved with a community or program you may want to pursue in the future. 3. MonsterCollege For over 20 years, Monster.com continues to be one of the leading job searching websites. MonsterCollege specifically helps students and recent grads prepare for life after college. From resume advice to dressing for success, they cover everything you’d want to know before venturing into the working world. The site is interactive, informative, and provides an abundance of insight into strategies for success. 4. LinkedIn Sometimes, finding an internship is all about who you know. LinkedIn helps you directly connect with employers, recruiters, and people you’ve already met. It’s like the Facebook for job hunting- except you don’t have to deal with any obnoxious memes clogging your news feed. You can customize your profile to reflect your skills, ideas, and career ambitions. One of the best features on LinkedIn is its â€Å"Easy Apply† button; all you have to do is click the button and LinkedIn sends employers your resume and phone number. If they think you’re a good fit, they’ll reach out to you. 5. GoAbroad.com Who says you have to look for an internship near home? Feed your wanderlust and build your resume with meaningful travel. GoAbroad features hundreds of internship opportunities among dozens of different countries. The â€Å"Help Me Pick a Program† feature assists in narrowing down the search by focusing on your travel goals and desired timeline. You can even go abroad and earn a couple college credits while fulfilling your internship duties. All of this while maximizing adventure?! It sounds like a pretty incredible plan to me. 6. Glassdoor for Students Glassdoor for Students is a section of Glassdoor.com dedicated to helping students find work. You can compare salaries, reviews, benefits, interview questions, and employee satisfaction to other companies within the same field. The best part about Glassdoor for Students is its unlimited access to all of these perks just by signing up with your school email address. What’s better than getting the inside scoop from the people who’ve actually worked there? If you’re lucky, you may even receive a few interview questions to help you prep for your big day. 7. InternQueen.com Intern Queen was founded back in 2009 after its creator recognized the need for a more personalized way for young people to connect with career and internship opportunities. The website offers year-round internship opportunities for on-site and remote programs. They also maintain a strong social-media presence that’ll keep you in the loop if any special programs arise. 8. CollegeRecruiter.com College Recruiters help students and recent grads find seasonal jobs, internships, and entry-level work. Their custom search database is easy to navigate and offers filters to help you find the perfect fit. They also have articles, blogs, and videos to help individuals along the way with their search. They even provide a free resume critique where their writing experts confidentially review and provide feedback on your resumes and other employment correspondences. 9. SummerInternships.com   Don’t let the name fool you! Summer Internships offers internship opportunities year-round. Sponsored by Dream Careers, this site offers programs in eleven major cities, including London and Paris. With over 25 different industries to choose from, you just may find your dream career. Its custom internship placement has helped over 17,000 students find their perfect programs for over 17 years. 10. Your School’s Recruitment Portal / Handshake Be sure not to overlook your school’s recruitment portal. Aside from the career services on campus, many school websites offer a portal for students to connect with alumni and other recruiters. Many schools are now pairing up with Handshake, a growing, early-talent network. Handshake aims to bridge the opportunity gap that students face when trying to build careers. They’ve united over 9-million students and young alumni with over 250,000 employers on one network. Bonus Tip!: Make Personal Connections Networking is a great way to build relationships and obtain credible advice from those working on the inside. Create a list of places where you’d want to work and try to connect with someone in the industry. Whether you chat over a cup of coffee or shadow someone on a work day, anything you can do to express interest and get your foot in the door is beneficial. There’s no need to feel intimidated or nervous about reaching out to someone; the people you’re trying to contact probably have been in a very similar position. Ultimately, you have nothing to lose! Your efforts will be welcomed and respected. Wherever your search may take you, remember that there are plenty of resources to help match you with the right internship.

Outsourcing Term Paper Example | Topics and Well Written Essays - 2000 words

Outsourcing - Term Paper Example For instance, a company may outsource non-strategic functions to companies that specialize in such fields of work. Additionally, outsourcing also includes the transferring of assets and employees to another firm. The term outsourcing extends over both domestic and foreign outsourcing, and it sometimes also involves the relocation of a firm elsewhere; this is known as off-shoring. The company that provides outsourcing services is commonly called as service provider Organizations enter into a business agreement with third-party service providers that involves an interchange of payments and services. Outsourcing helps firms perform efficiently in their core functions and minimize costs incurred and shortage of skill in disciplines where they deem outsourcing appropriate. Since the early 21st century, businesses have exceedingly outsourced to firms in foreign countries; this is commonly known as off-shore outsourcing. In consequence of the widespread practice of outsourcing, several appe llations have been designated to refer to various parts of the relationship between the discipline of outsourcing and firms, such as strategic outsourcing, multi-sourcing and near-shoring. Outsourcing offers more room or elasticity in controlling unnecessary expenses and spending where it is indispensable. Outsourcing gives organizations the advantage to spend on only the services that are absolutely needed and also the precise periods or times in which they need them. This reduces the expenses incurred on hiring and training of employees (Haugen, Musser and Lovelace, 2009). The biggest transition in outsourcing has come from the rapid increase in the number of firms or small groups of professionals using computer technologies to utilize outsourcing as a source or path for building pragmatic service providing businesses or systems that can be operated from any part of the globe where internet access is available. Such service providers are preferred by large firms for ephemeral empl oyment of experts in specialized disciplines so as to have their projects or services worked on and delivered completely virtually or online. This suggests that there is a rapidly growing increase in the number of such businesses that function completely online that outsource to offshore firms to work and complete the work contracted out to them before the final service or project is sent to the end user. This is commonly practiced in website designing. Albeit outsourcing has been practiced by corporations so long work specialization has remained an important part of industry, it is rather recently that there has been a surge in outsourcing by organizations for the execution of non-strategic or non-core processes such as data entry, or billing. This is owing to the fact that such processes could be more efficiently executed by companies that specialize in the aforementioned fields respectively; this makes it more time and cost effective for organizations. Some companies outsource se rvices for the execution of particular business functions, while others outsource services for the execution of entire processes. Outsourcing may take many forms but the two most common forms of outsourcing are: Business Process Outsourcing, BPO, and Information Technology Outsourcing, ITO. Furthermore, Business Process Outsourcing incorporates human resource outsourcing, HRO, call center outsourcing and accounting and finance outsourcing. Such processes for

Optional Technologies Adopted in the Construction of Building Elements Essay

Optional Technologies Adopted in the Construction of Building Elements - Essay Example Design professionals significant role in the quality of the built environment cannot be denied. Buildings in the contemporary world are a complex undertaking that require many different skills and materials. In this regard, the capabilities of the engineers and architects on the integrated design team are critical for the overall success of the design. In order to carry out the design and propose various alternatives, some background data is often required. This is usually with reference to the location of the proposed project and its various jurisdictions. The design process is then guided onwards by the knowledge of such project information. It is based on this that the relevant safety factors can be applied in the design so that the proposed methods and constructional technologies are safe and appropriate (EMMITT, BARRY & GORSE, 2010, p. 14). With the layout plan given for a proposed four-storey commercial building, with its components and the boundary conditions, different optional building technologies can be used to come up with the most appropriate designs. The building elements considered are as follows: Basements in commercial buildings are in most cases constructed to serve as foundations for the superstructure of the building, and in others to increase its utility to provide space that can be used by occupants of the building (FLEMING, 2005, p. 33). When adequately and properly constructed, they can be used for the following purposes: The intended use of the basement must be determined first before any design decisions are made. This will also have an impact on the quality of the basement. The level of performance of the basement areas is to be determined from the onset of construction to help in cost estimations and the material choice for the basement and its surrounding features.

Leadership Research Paper Example | Topics and Well Written Essays - 2500 words - 1

Leadership - Research Paper Example Introduction The study will encompass various learning associated with the concept of ‘leadership’ in the context of management of people. The term ‘leadership’ is fundamentally described as the ability that an individual possess in relation to making effective pathways for others to follow. It is also regarded as a practice in which the actions of different individuals are set to move in a definite direction by a single individual. In addition, the factors that significantly influence the development of leadership among different individuals will be analyzed upon. At the same time, the extent towards which people are influenced by diverse leadership traits and the degree up to which the leadership skills are practiced will be examined upon. The study will also postulate a comprehensive understanding about the term ‘manager’. In addition the roles of a manager will be analyzed upon and the similarity between the duties of a manager and leader in relation to managing as well as guiding people will be identified and studied upon. The paper will also highlight those factors that are crucially required for managing people in the most proficient manner. It will give an opportunity to put oneself in a leadership position and put on different self-practices concerning the implementation of proper leadership tactics and practices (Western, 2007). Thesis Statement The primary purpose of the paper is to highlight those practices that reflect leadership qualities and values. The study will assist in delivering a proper idea regarding leadership and the various activities associated with it. This will help in determining the extent towards which leadership can be developed among individuals and self. Another major goal of the paper is to identify those factors that are required for becoming an authentic leader having innovative and extraordinary skills creating a positive mark in the minds and eyes of various followers. Furthermore, t his study will also propagate similarities and dissimilarities concerning leadership and management skills. It will further identify that whether every manager need to possess effective leadership skills or not. It will thus provide a greater aid in creating a distinct idea towards the understanding of the concept of leadership in a broad manner and will also provide a comprehensive understanding about the implementation of leadership skills in practical life. In Your Opinion, What Does It Take To Become An Authentic Leader Who People Want To Follow? Leadership skills are developed on the basis of integration of various skills such as, communication skills, problem solving ability, conceptual abilities and autocratic nature among others. An ideal leader needs to sum up all his/her resources and implement those whenever required. A proficient leader needs to act quickly depending upon the situation and should be able to provide with quick time solutions for mitigating any sort of dif ficulty or risk. In order to become an authentic leader, one must be continuously involved in delivering those skills that can cope up various challenges or resolve any complex situation. Besides, the leader must constantly attempt to create significant amount of differences in relation to the traditional leadership styles and practices of a leader. Authentic leaders are often considered to be the outstanding performers in their respective fields and also

Reviewing Shakespeares Romeo And Juliet Plays

Reviewing Shakespeares Romeo And Juliet Plays Romeo and Juliet is one of Shakespeares most popular tragedy plays. Romeo and Juliet is the most famous love story in the English literary tradition. As the most-filmed of all plays, Romeo and Juliet serves as an example of how cinematic interpreters of Shakespeare have become more liberal over time. The story was long established even when Shakespeare wrote it in 1594 or 1595he was adapting the earlier Italian tale The Tragicall History of Romeus and Juliet. Love is naturally the plays dominant and most important theme. Sex, drugs, and violence are usually a potent combination, and only William Shakespeare could develop them into a masterful, poetic, and elegant story. Romeo and Juliet also lends itself to modernized, marketable film adaptations because of many of the innovative themes presented throughout the play, which include love vs. hate, light vs. dark, age vs. youth, and fate vs. determinism. Luhrmanns Romeo and Juliet starts with an example of the power of the media, with a television news report. Straight away we see a new and modernistic beginning. There is a very dramatic opening, with dramatic music and quick shots of Verona Beach, skyscrapers, images of war and fighting, flashes of newspapers and magazines, and shots of helicopters and cars, all present day images. We have a voice over giving the audience and introduction to the story. We are then introduced to the characters of the film. The colours used for the different characters are very interesting. For the Capulets the colours used are cold colours like blue and green where as when Mercutio there is a use of soft golden colours. This immediately brings a contrast between the characters and this cinematic technique is used many times through out the film. We are then brought to a gas station where a fight breaks out between the two feuding families. This is scene is very dramatic and a lot of quick imagery is used. We see more modernisation in this scene, we are introduced to guns instead of the commonly used sword and we also have fast cars instead of horses. We see great use of camera angels used in this scene. We see the low angel shot looking at Benvolio from one of the Montague boys and then the reverse with a high angel shot, which is not Benvolios point of view but still gives you the idea of his position. We then have extremely close up shots as we are introduced to Tybalt. Again here we see that Tybalts car is blue. There is a close up of his boots as he gets out of the car and then a close up of his head and hand as he lights his cigarette and again the background behind him is blue. When the fight begins and the tension builds we get close up shots of Tybalts eyes and Benvolios eyes. This kind of shot indicates strong feeli ngs and in Tybalts case we see hatred as he is focused and powerful. When the camera shows the close up of Benvolios eyes he twitches showing fear along with the way that he is not looking directly into the camera. Although we are never shown from a far angle we know that they are staring at each other. When we are fist introduced to Romeo, we hear his mother, father and cousin Benvolio talking about it, which helps us get a feel for his character. The first images we are given of Romeo are him sitting on Verona Beach which soft golden lighting just like Mercutio at the beginning. When we are introduced to Juliet, we see her in a close up shot underwater. She looks like she is a drowned girl; this could link to Ophelia in Hamlet. The way in which we are introduced to her foreshadows her meeting with Romeo and her eventual death. Before the party Romeo talks of his dream, this builds tension with the flash-forward of the final scene of Romeo in Juliets tomb. This makes the audience curious of what is going to happen next even if they have read the play before or not. Romeo is then given a love drug. The effects of the drug on him are depicted brilliantly. As soon as he takes the drug, we see images of fireworks and spinning lights, the music becomes crazy and then mellow. We arrive at the party and everybody is dancing, people become blurry, we have images of Tybalt roaring like a lion and Romeo muttering the words drugs are quick the same words that are used in his final scene of the play. The room begins to spin but the camera is still focused on Romeo which is a great camera angle to show that for Romeo the room is spinning. We then cut to an image of Romeo underwater washing off the effects of the drug. The shot of him under water echoes the image that we saw earlier of Juliet under water. After all the hectic scenes, the music changes to a very slow romantic song to set the scene as the two lovers meet each others gaze through the fish tank. Romeos first few of Juliet is under water. Again we see lighting used here to distinguish the divide between the lovers with the fish tank in between them, almost like an obstacle. On Romeos side of the fish tank the lighting is the golden reds and yellows, colours of warmth to evoke the Montagues and Juliet who we can only see through the fish tank is behind cool blues and greens, the tones of the Capulets. When the party ends the lovers then meet in the swimming pool, another use of the water among the characters. Here they exchange their love. The costumes used in this film are very different from what you would see in a common Romeo and Juliet. All the Montague boys were colourful shirts, a lot of the time they are open showing their free natured spirit. The Capulets on the other hand are more serious and are fashioned with higher class clothes to represent their wealth and power. The costumes that the characters wear at the party are quite interesting. Tybalt is dressed as a devil which reflects his characters evilness but is also ironic as he is very religious. Juliet is dressed as an angel which is exactly how her character is depicted, so angelic, fragile and heavenly. Romeo is the knight in shining armour and becomes the hero in the party and of the film. Religion is a very common theme that can be seen through out the film. We are constantly shown the statue of Jesus through the course of the film. A lot of the scenes take place in the church where there are many religious statues and images on the walls. Holy music is played often and sometimes is shown with a choir singing. Juliets house and room has a shrine where she prays at night. At the very beginning Tybalt is wearing a shirt with Jesus on it and also his gun has a picture of Mary on the handle. Many of the characters have tattoos of religious figures or symbols and one of the main props in the film is Juliets wedding ring which is not only a symbol of marriage and love but also has the religious cross engraved on it. There is constant tension and suspension of what is going to happen. When Romeo and Juliet are married and he goes to kiss his bride, we cut to a scene of Benvolio and Mercutio on the beach and a shot is fired. There is talk of a brawl. Tybalt arrives. There is great use of camera angles here as Mercutio runs at the camera and it pans around to show Tybalt backing away but with short images of him taunting and egging Mercutio on. Tybalt stabs Mercutio with a piece of glass, this is a new adaptation as they do not use swords anymore. This was well thought of as in the play Mercutio follows being stabbed with the lines a scratch, a scratch. There is almost like a stage set up on the beach and this resembles the theatre performances of Romeo and Juliet as we see Romeo and Mercutio on the stage saying lines and the other characters are down below looking up. We are then given more tension with pathetic fallacy that is common in plays, films and novels, when the weather reflects the mood of the play. A storm is brewing and it becomes very windy, we see people lock up their shops and people driving away. The music is also very dramatic. This makes the scene very tense for the audience and makes them curious about what is about to happen. We are then brought to Juliets room with her talking about her excitement and happiness with her new marriage and new love and all of a sudden the camera cuts to a rage filled Romeo screaming and driving extremely fast after Tybalt, there is a car crash and Romeo is standing there pointing a gun at Tybalt. Just as he pulls the trigger and shoots him, the camera cuts back to a shocked looking Juliet as if it was her that was hit with the bullet. This was a great use of imagery as we see just how much of an impact Romeos actions will have on Juliet and many others. This also links in with the line that Romeo say further on as if that name shot from the deadly level of a gun did murder her speaking of Juliet. Romeo is then haunted by hi s actions. As he sleeps he is awoken suddenly by the sound of a gun shot and we see a flash back of Tybalt dying. We see water used again in the next scene as Romeo falls from the balcony into the swimming pool and Juliet looks at him and says Oh God, I have an ill divine soul, me thinks I see thee now, thou art so low as one dead at the bottom of a tomb. Romeo sinks beneath the surface of the water almost as if he is drowning. Romeo is sent to exile and when he hears of Juliets death the panic and fear is represented well with the panic and fear of Romeo returning to Verona Beach. We have the Priest panicking that his letter never reached Romeo. There are helicopters and police cars with the sound of police sirens. The music gets faster and we see fast cars and then there is a bit of a car chase. We feel the hectic panic of everyone through these quick, short, loud and frantic scenes. Romeo reaches the tomb where Juliet is laying. We see the image of him walking down towards her body just as we did in the earlier scene when he described his dream. The slow music and his slow walking are a complete contrast to the last scene. Romeo mourns over his dead wife. The tension here builds for the audience as we known that Juliet is about to wake shortly and we can see her body twitching but Romeo can not. He sits up to take the poison just as we have a close up of Juliets eyes opening. She is awake but does not speak. Romeo has not yet taken the poison which makes the audience want to scream at the screen Dont do it. It frustrates the viewer as well because Juliet does not speak to him, if she did she could have prevented the tragedy. Just as Romeo takes the poison Juliet touches his cheek and we have a very quick reflex from Romeo as he realises she is awake and that he cant go back. Juliet finally realising what is happening begins to panic. The line thus with a kiss I die was rearrange in the scene until after he has taken the poison to make it more dramatic and to have more of an impact on the audience. The silence after the his death makes this scene so tense, then you hear the sound of her crying and the sound of her loading the gun, and the sound of the gun shot echoes. The camera pans back to show the two lovers happy in death and we see a flashback of the night that they met and happy moments that they have shared. This reminds the audience of their troubled but happy relationship and helps the viewer to connect to the tragedy that has just happened. The news report is shown again as the television fades into the background and the film ends, leaving the ending dramatic and heart wrenching. Luhrmann changes in this scene have the effect of changing the focus and theme of the scene from the broader issues of rash youth and social conflict to a narrower focus on the tragic love of Romeo and Juliet. Only having Romeo and Juliet in this scene f ocuses the conflict on the tragic failure of their happiness and love. The audience want to focus on the lovers as it is the point of the story but there are much broader themes to it also. The cast which Baz Luhrmann chose played well into his idea of wanting to broaden the horizons on the audiences that enjoyed Shakespeare. Succeeding in attracting a huge youth fan club, it helped that he had cast the young handsome Leonardo Di Caprio. Having famous people in the film immediately attracts a big audience. Claire Danes plays a beautiful Juliet. Other famous people such as Paul Rudd, who has come increasingly popular, along with Diane Venora, Pete Postlethwaite and many others. Baz Luhrmanns adaptation of Romeo and Juliet does not seem out-dated even though it is 11 years old. It is still referred to as the new Romeo and Juliet. What is so great about this version is how Shakespeares language is untouched but worked in and fitted so magnificently into the modern day life. Luhrmann makes his film into an almost theatrical experience. . The most brilliant aspect of the movie is the urban landscape setting, the lighting, and the cinematography. There is comedy, romance and tragedy infused together in this film. This is a remarkable film, filled with love, passion, hate, power, etc. Luhrmann wanted to entertain his audience with the timeless love of Romeo and Juliet and in my opinion he succeeded in doing so with an unforgettable adaptation of William Shakespeares Romeo and Juliet. Sources Luhrmann, Baz. 1996, William Shakespeares Romeo and Juliet

Family Ethnicity :: essays research papers

Name:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Title:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The impact of ethnicity on my family Subject:  Ã‚  Ã‚  Ã‚  Ã‚   Due Date:  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Growing up, my family consisted of my mother, father, and my three brothers. My father was of German decent and my mother was of Irish. There was a stigma attached to being a German American back in the late 1940’s and as a result, my father would have nothing to do with this German heritage. He changed his name from Willie to William and as a great disappointment to my grandparents, refused to learn the German language. Even with his attempts to keep his ethnicity out of his life, my father retained many of the German traits of his parents. He is extremely hardworking and thrifty. The thought of going into dept makes him physically sick to his stomach. He would never own a credit card. To make a major purchase such as a car or appliance, he would take a 2nd and sometimes a 3rd job so he could pay cash for the items. I like to think that I inherited my father’s work ethics. But I know for a fact that I don’t have an ounce of his thrifty ways, nor do my daughter. I miss the German foods that my Grandmother used to make. Now that she is gone, I wish I had some of her recipes. The only German foods I can make are potato pancakes and German Potato salad, which my daughters love, or at least they say they do so they don’t hurt my feelings.   Ã‚  Ã‚  Ã‚  Ã‚  I hardly knew my mothers parents. They both died before I started kindergarten. My grandfather loved beer and died of cirrhosis. I suppose that this could go along with his Irish ethnicity. My mother is a strong catholic and had plans to become a nun before she met my father. As long as I can remember, my mother would give up a pleasure in her life and spend time praying for something to happen or not happen to one of her sons. Examples are:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  She gave up wine and prayed that I wouldn’t be drafted during the Viet Nam war. I received a medical exemption for a back problem.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  She gave up between meal snacks and prayed that my brother, Kevin would marry his live-in girlfriend. Kevin is in his mid 40s now and is still living with Patty. Mom doesn’t pray for this anymore since Kevin is the only of her 4 sons that hasn’t been divorced yet.